Project Marketing

The last 12-18 months has brought about a significant shift in the commercial property market, in particular the decentralisation of the commercial market and the continued strengthening of suburban industrial demand keeping supply rates at record low levels. This is counter balanced with the heightened interest rates and the recent changes to the land tax and stamp duty taxes.

A strata industrial development in this central Seaford location should match these trends and meet demand perfectly. Offering a wide array of sizes from 178-269 sqm* that are geared towards the owner occupier is critical, but product type is only part of the equation…

The other part is advertising that product correctly to the buyers.

CVA has unmatched experience dealing with a number of marketing agencies to pioneer a new standard of commercial property marketing – including bespoke project marketing. Building a impeccible reputation across both the commercial property market CVA has helped reinvigorate project marketing by bringing new concepts in advertising mediums to the forefront of sale & lease campaigns – in particular video & social media content.

The “Off-the-plan” buyer is one that CVA knows well. We understand their requirements, the preferences, and what makes them tick.

CVA’s expertise in project sales and advertising ingenuity ensures perfect representation to the ideal market for your project.

CVA has been marketing and successfully selling out projects all over Melbourne for the last 25 years. In fact, it’s the cornerstone of our business. We have therefore created a project marketing package that allows developers to focus on planning and construction, and allows us to do what we do best – Project Marketing

Project Marketing Package Inclusions
  • Estate Brand Generation
  • Video content
  • All written content
  • Information Memorandum Creation / Hard copy
  • Location Plan / Aerials
  • Perspective images
  • Marketing Site Plan and Individual plans
  • Features – finishes, solar, security, power and data specifications schedule & content
  • Sanitary hardware / fixtures and finished schedule
  • Price Schedule including estimated outgoings & owner’s corporation budget
  • Depreciation Schedules – Indicative (where necessary)
  • On site design (boards & other advertising)
  • Brochure & Print Design
  • Dedicated website
External Marketing Medium: Cost $7,500- $10,000 + GST (estimated over 12-14 months)

CVA has been very successful in providing competitive priced advertising solutions on behalf of our clients when negotiating with major advertisers. To adequately promote the property we recommend a marketing campaign to include:

  • Board installations
  • Internet listings, upgrades and Native Ad
  • Social media targeted marketing campaign
  • Targeted mail out, third party advertising
A comprehensive advertising schedule will be prepared specifically for the subject property for your review.